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Fashion is one of the biggest industries, amounting up to 1.53 trillion US dollars in 2022 and growing. It’s no wonder technology has also found a way to be integrated into the fashion industry and become a game changer.
Having the luxury of exploring technology and the digital world has made internet users instant access to information, or the latest trends when it comes to fashion. Younger generations especially seek to stand out from the crowd and go for products that are tailored to their needs and preferences.
Such demand for the latest fashion trends and technologies has encouraged many designers and brands to start integrating technology into their manufacturing, production, marketing, and wearability.
On social media platforms and brand websites, you can spot the innovations and designs that have been used with advanced technology in their products and services. Do keep in mind that a reliable connection is needed to keep up with these ever-changing trends. We recommend checking out Xfinity packages for their super-fast and seamless connectivity so that you are constantly updated about the new trends in the fashion industry.
In this article, we have listed the top technology that is being used in fashion in 2023:
Artificial Intelligence
Fashion brands have been using artificial intelligence (AI) technology to analyze data, increase their sales, keep up with new trends, as well as provide an improved shopping experience to their customers.
You can even see touchscreens that are placed in retail stores through which customers can learn more about the products. Chatbots have been implemented in the brand’s websites to enhance the customer’s experience.
AI’s powerful data prediction can also be a game changer for inventory tracking, allowing the brand to have a competitive advantage.
Hence, AI technology definitely seems promising for future development in the fashion industry.
Mobile Commerce
From Instagram shopping to smart wallets, mobile commerce has become an ultimate tech tool. Online shopping from smartphones is becoming convenient every day.
Having the option to pay through digital wallets such as Apple Pay or Android Pay has also made online payment easier as well. Because of the convenience of mobile commerce, people now prefer online shopping rather than in-store.
Through the Instagram shopping feature, fashion brands can showcase their offerings digitally to their customers. This offers greater visibility to customers and opportunities to make sales for the brand.
All in all, mobile commerce has totally revolutionized the online shopping industry, further innovating every aspect of the fashion industry.
Virtual Reality (VR)
The application of virtual reality in the fashion industry has been one of the most exciting things for customers who love shopping.
Using VR technology allows you to virtually try on outfits and accessories. No longer do customers need to order clothes online, only to return it back because they didn’t fit them perfectly. Instead, they can use VR technology to accurately find their customized measurement. Also, customers are more likely to buy stuff that they feel they have tried on, even if it’s virtually.
This kind of online shopping experience keeps the customers engaged for longer periods of time, eventually benefitting the brand itself.
3D Printing
Getting 3D prints of outfits and accessories now seems like a possibility in this day and age.
Even though it takes hours to create a 3D print of any item, it still results in less waste and even less labor. Printing garments can significantly reduce fabric waste. This alone shows how the current state of factories can be reshaped to align more with a sustainable focus.
Take the example of one of the pioneers of 3D in fashion: Iris Van Herpen, who has a lot of her works related to fabric in the 3D printing field. She was able to produce one of the most notable pieces called the Crystallization Top, printed from white polyamide.
Overall, 3D printing technology combines cutting-edge scientific technology and couture fashion to produce sustainable options for customers.
Blockchain
You may be wondering what blockchain has got to do with digitalized fashion.
If you don’t already know, in supply chain management, blockchain is great for transparency, traceability, and efficiency. All members involved in the blockchain are connected and can exchange information, documents, and data in a secure way.
The fashion industry takes advantage of the record-keeping technology that is offered by blockchain. They can keep records of all their clothing apparel and supply chains through Blockchain technology.
Each time a product is moved into the supply chain, it gets recorded in the blockchain. This way counterfeiting can be prevented since the goods that don’t have the required link in the blockchain are considered to be fake ones.
Manufacturers and designers can use blockchain to securely manage their transactions and supply chain.
Final Thoughts
As you can already see from the above points, the fashion industry went through a significant change with the help of technology. Fashion companies are becoming faster, more efficient, and more sustainable thanks to these technologies. They are also able to experience an increase in their merchandise.
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