As a busy mom, I know the importance of me time, and so does Softsoap. We like to think about showering as a moment of renewal and a time to hit refresh during our day. This year, Softsoap Body Wash would like to challenge you to document your moments of “me-time” over the course of a week, ultimately leaving you with a photo diary to share with your readers. Whether it’s baking your favorite dish, spending an hour at the gym, reading a book, or indulging in a hot shower, every moment spent on yourself is a way to relax and recharge. To inspire you, check out my latest body wash collections from Softsoap, Hydra Bliss Hydrating Body Wash and Pure Zen Relaxing Body Wash, each crafted with me time in mind.
Softsoap is the trade name of Colgate-Palmolive`s liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his â€œImproved Liquid Soap on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of spirits of ammonia (or hartshorn, as it was known at the time) to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes. In 1980, entrepreneur Robert R. Taylor (died August 29, 2013) began selling his product as Softsoap through his company, Minnetonka Corp. in Chaska, Minnesota. Taylor knew others would copy the soap-in-a-pump-bottle idea, so he shrewdly purchased 100 million small bottle hand-pumps from the only two U.S. manufacturers that made them, so that any competitors wouldn`t be able to buy any for one year - enough time for him to establish the brand name. It worked; in six months, he sold $25 million worth of Softsoap. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Taylor sold the Softsoap brand to Colgate-Palmolive in 1987.
Hydra Bliss Hydrating Body Wash
- Cucumber Water & Mint
- Coconut Water & Blueberry
Pure Zen Relaxing Body Wash
- Jasmine & Watermint
- Rosewater & Lotus Flower