Softsoap is the trade name of Colgate-Palmolive`s liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his "Improved Liquid Soap" on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of spirits of ammonia (or hartshorn, as it was known at the time) to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes. In 1980, entrepreneur Robert R. Taylor (died August 29, 2013) began selling his product as Softsoap through his company, Minnetonka Corp. in Chaska, Minnesota. Taylor knew others would copy the soap-in-a-pump-bottle idea, so he shrewdly purchased 100 million small bottle hand-pumps from the only two U.S. manufacturers that made them, so that any competitors wouldn`t be able to buy any for one year - enough time for him to establish the brand name. It worked; in six months, he sold $25 million worth of Softsoap. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Taylor sold the Softsoap brand to Colgate-Palmolive in 1987.I absolutely love using the Softsoap brand! I use their body wash all the time as well as their hand soaps. I remember using them growing up and continue to hold that in my household as well. Well, guess what?! They have a new product line of foaming hand soaps and I just tried 2 new scents, and you guessed it, I love them both! I tried the fresh scent and the lemongrass scent. I particularly love that these soaps use a simple formula that is dye-free and alcohol-free. Not to mention these have a 100% natural fragrance as well! As usual and at no surprise, each scent was new, refreshing and each soap was of high quality. I love the package design and look. It`s simple, yet functional. I know, it sounds cheesy, but sometimes it`s the small things like that that make the real difference. I love the scent of each one as it is a bit unique to others I have used. They are not overpowering or too strong, yet they give a nice enough scent so you feel clean after using soap and still smell good as well. Softsoap is a favorite brand of mine and has been before I started ever reviewing their products. I intend to keep using their products for sure because not only are they a nice quality, but they`re affordable as well. If you haven`t already check your local retail stores to find the new scents and give them a try! These run for just around $2.50 (regular retail price) for an 8 oz bottle.