Softsoap is the trade name of Colgate-Palmolive`s liquid hand soap and body wash. William Sheppard of New York was granted patent number 49,561 for his â€œImproved Liquid Soap on August 22, 1865, for his discovery that a small amount of conventional soap could be mixed with large amounts of spirits of ammonia (or hartshorn, as it was known at the time) to create a soap with a consistency of molasses. His invention became common in public areas, but could generally not be found in homes. In 1980, entrepreneur Robert R. Taylor (died August 29, 2013) began selling his product as Softsoap through his company, Minnetonka Corp. in Chaska, Minnesota. Taylor knew others would copy the soap-in-a-pump-bottle idea, so he shrewdly purchased 100 million small bottle hand-pumps from the only two U.S. manufacturers that made them, so that any competitors wouldn`t be able to buy any for one year - enough time for him to establish the brand name. It worked; in six months, he sold $25 million worth of Softsoap. The package made it very easy to spot on store shelves when nearly all other soaps were in bar form. Taylor sold the Softsoap brand to Colgate-Palmolive in 1987.I absolutely love using the Softsoap brand! I use their body wash all the time as well as their hand soaps. I remember using them growing up and continue to hold that in my household as well. Well guess what?! They have a new product line of body wash soaps and I just tried the 3 new scents, and you guessed it, I love them all! I tried these: Softsoap Fiji Waves Brace yourself for a fragrant wave of summer with the limited edition Fiji Waves body wash. The refreshing scents of cucumber and melon will transport you to the blissful beaches of Fiji, while the moisture-rich formula leaves skin silky and smooth. Softsoap Tahitian Glow Wrap your skin in a warm summer sunset with the limited edition Tahitian Glow body wash. This moisture-infused formula will make you feel soft and sun-kissed, while the tropical scents of citrus and pineapple awaken your senses. Softsoap Bali Bliss Escape to your own private paradise with the new limited edition Bali Bliss body wash. This moisture-rich formula will leave skin radiant and smooth, while the invigorating scents of coconut and lime will transport you to the land of sand, surf and sun. *Currently you can find these scents at Walmart for just $2.99 (suggested retail price) until August 2015! As usual and at no surprise, each scent was new, refreshing and each soap was of high quality. I love the package design and look. It just has a tropical/summer like feel which makes me feel warm and happy. I know, it sounds cheesy, but sometimes it`s the small things like that that make the real difference. I love the scent of each one as it is a bit unique to others I have used. They are not overpowering or too strong, yet they give a nice enough scent so you feel clean after using the body wash and still smell good as well. Softsoap is a favorite brand of mine and has been before I started ever reviewing their products. I intend to keep using their products for sure because not only are they a nice quality, but they`re affordable as well. If you haven`t already check your local retail stores to find the new scents and give them a try!