

The Kids` Candor idea was born through our own search for developmental materials for our own pre-school children. Being native Spanish speakers, my husband and I set out to raise our children bilingual and certainly could use the tools and the time to do so. We not only encountered an enormous challenge in finding the right materials in the marketplace but found ourselves devoting precious time (we could have spent with our children) to searching and researching on best practices, approaches and activities to stimulate our children’s development in their early years. We also discovered that lots of other parents, even those who are not bilingual, eagerly searched for the same solution, with little success. Meanwhile, we learned how important human interaction is for the children’s brain and social development in the early years of life, in contrast to the proliferation of on-line tools and one-way digital content for children. In November 2014 I left my job as a Director of Brand Development in a major US communications company to focus my efforts on this venture. My husband Jorge and I, the cofounders of Kids’ Candor, are fully committed to what we believe will improve the quality of life of many households while shaping young children into successful contributors of our new and diverse society. We believe in respecting children and their intelligence, human interaction and a global and diverse frame of mind.

