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Brands are increasingly relying on meme marketing because of the immense engagement acquired by a meme. In these unprecedented times and a cultural era dominated by memes, brands and businesses cannot overlook or undermine the pivotal role memes play in adding a whole new dimension to their marketing campaigns. 
 
Memes are almost inescapable in this digitalized world. As per Forbes, they can be an immensely powerful marketing tool. They are great for grabbing audience attention. You can easily share them with a single click, and rest assured that everyone will be relating to them instantaneously. 
 
Memes seem to have become a hot-favorite communication strategy for Millennials. They usually contain humorous and witty static photos with a compelling caption, GIFs, or videos, and they have a wide presence online, via social media platforms.
 

Creating Memes Could Help in Supporting Your Branding Endeavors

In terms of meme culture and brand recognition, often your fans and followers will end up doing your work on your behalf. For instance, Netflix has been effectively capitalizing on some of the intriguing fan-generated memes with many of its productions. 
 
Netflix’s ‘Cult of Barb’ has become an immense marketing opportunity and an Internet or online obsession. Netflix successfully tapped into meme culture for expanding its overall reach since it kept a constant track of Barb-associated hashtags and went on to reshare them. Memes can have a positive and long-term impact on your brand. You can boost your brand awareness and brand recognition online with popular memes. Browse through Meme Scout for some of the best quotes and memes.
 

Memes Are Known To Be Topical

A meme will be performing to its maximum potential as soon as it makes a grand entry into the digital landscape. Businesses have to make fast moves to leverage the power and momentum of memes. Research and studies have revealed that topical interests impact user behavior on various social media platforms. 
 
An intriguing meme is bound to have a competitive edge. Brands have to be proactive in identifying interesting, and trending topics and accordingly spot the perfect memes that the audience would love to share. Memes should align with the lifestyle activities of the target audience like sports, food, music, and fashion, etc.
 

Memes Are Best for Creating Trust & Credibility

As per research findings, people usually tend to believe in a statement, provided it is accompanied by a picture. This interesting fact is a good enough reason for including memes in your branding and marketing campaigns. Memes generate trust and credibility. We understand that when influencers are openly promoting a specific product, people do not find the claim genuine. 
 
However, entertaining content will be having the opposite effect. You can witness a boost in affinity and empathy towards the influencer and even the product that was being promoted passively. When combined with cultural understanding, it has been proven beyond doubt that memes will be elevating credibility and building trust.
 

Memes Are Best for Establishing & Fortifying Emotional Bond with Audience

Generally, people have a fascination and passion for generating emotional ad funny memes since these types of memes go a long way in establishing a strong emotional bond with the audience. It can help in going viral effortlessly. For building an emotional bond with your target audience, it is essential to use perfect pictures with perfect quotes.
 

Conclusion

Memes are already viral. Memes are used for diverse reasons and purposes. Some people love to use memes for humor and entertainment, while marketers are leveraging the versatility and power of memes for business purposes. The role and significance of memes cannot be ignored, in this meme-dominated era.
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