When it comes to recruiting students, college fairs can be a valuable opportunity to make a lasting impression. By engaging with students in person, you can build rapport, answer questions, and showcase what makes your institution unique. However, with so many schools vying for attention at these events, it can be challenging to stand out.
One effective way to make a memorable impact is by offering custom giveaways, which can serve as a tangible reminder of your institution and keep your school top of mind for students.
Here are some ideas to help you get started:
When selecting custom giveaways for college fairs, a key consideration is to focus on functional and practical items. These giveaways tend to be more memorable and see daily use, increasing the likelihood that students will remember your institution.
A branded pen, for instance, is a classic example of a practical giveaway that students are likely to use regularly. Every time they use the pen, they'll be reminded of your institution. Other functional giveaways may include items like water bottles or tote bags. These items are not only useful but can also be customized in a way that aligns with your school's branding and messaging.
Custom Apparel And Accessories
Custom apparel, the oldie but goodie, always has appeal. T-shirts, hoodies, hats - they're stylish, comfy, and they're moving billboards for your brand. Picture a student sporting a T-shirt with your logo at an intercollegiate football game. They're not just promoting your brand across different campuses, but they're also making a fashion statement. Now, that's a branding opportunity you might want to take advantage of.
Apart from custom apparel, what about badges? Whether you buy event badges from Make Badges
or create your own, students will likely remember your school, which may help nudge those enrollment numbers.
Today's generation is more tech-savvy than ever. So, tapping into this and offering tech-related giveaways can be a great option. For example, you can consider items like earbuds, portable chargers, or USBs.
Take earbuds as an example. In the era of online classes and music streaming platforms, they've become a must-have for most students. By offering custom-branded earbuds, you have the opportunity to be with them, in their ears, as they go about their daily lives. This can be an exciting and effective way to increase brand recall and stay in students' minds as they navigate the college search process.
Given the growing environmental awareness, eco-friendly giveaways are becoming more and more appealing. Not to mention, such items can paint your institution's brand in a positive light.
For instance, organic cotton tote bags with your school's logo are a practical item students are likely to use regularly, and they can also serve as a walking advertisement for your institution.
Personal Care Items
Personal care items like hand sanitizers and lip balms may also be a big hit. They're practical, portable, and provide good branding space. Take, for example, a branded hand sanitizer
. Every time students use it to clean their hands, they'll be reminded of your brand.
Study tools like highlighters or bookmarks may be a practical choice. They're closely tied to students' academic lives, and many find them essential, making them a potential hit for giveaways.
But beyond these typical study tools, unique stationery items like sticky notes and washi tapes could also be a fantastic giveaway. These items aren't only practical, but they also add fun to study sessions. Consider a student using your branded sticky notes to mark important points in their textbooks. They're not just studying but also interacting with your brand.
College life can be stressful. Thus, providing students with tools that could aid relaxation can be a thoughtful gesture. For example, custom giveaways, such as stress balls, adult coloring books, or miniature Zen gardens, can be useful items that students will likely appreciate.
By offering such items and displaying your institution's branding prominently, you can create a positive association with your institution and build a lasting connection with potential students.
Food And Beverage Coupons
Food and beverage coupons can be a popular giveaway item that is sure to be appreciated by many. Consider partnering with local eateries, coffee shops, or food delivery services to offer students coupons to enjoy a meal or snack.
Such giveaways can be an effective way to attract attention and generate interest in your institution, one delicious bite or sip at a time.
Branded calendars, whether desk, wall, or digital, can be practical and long-lasting gifts. They can offer a full year of brand exposure and constant interaction with students.
Consider a wall calendar, for instance. It's not just a way to keep track of dates but also a reminder of your brand. Every time students glance at the calendar, they'll see your logo, boosting brand recall.
Mobile accessories could be excellent giveaways in this digital age. Considering most students are on their phones frequently, these accessories can provide regular exposure to your institution's brand.
For example, pop sockets, besides providing a functional grip to a phone, can also serve as a canvas for your institution's branding. Every time students use their phones, they'll see your logo and associate it with their positive experiences with your institution. Similarly, phone cases can be customized with your institution's logo or messaging, providing a constant reminder of your brand.
Custom college fair giveaways can be an effective way to engage with students and promote your institution
. By selecting practical and relevant items that align with your institution's values and messaging, you can create a lasting connection with potential students, increasing the likelihood that they will consider your school in their college search.
Whether branded calendars, mobile accessories, or other custom items, the key is understanding students' lifestyles and preferences to establish a memorable and favorable impression of your institution.