Now before I get started let me state that I am not a top seller on Etsy. I don`t make sales every day and bring in the big bucks. I have, however, discovered a few tips that have helped me gain more buyers and exposure on to my Etsy shop that`s gotten me sales. When I first started I was hardly getting any. Now I`m getting a few every month. Like I said, not a huge jump, but still an improvement.
- Give your Etsy shop a name. What good is a store without a name? If I some how accidentally discovered your site and wanted to come back, it`d be hard to do if I couldn`t even search for it. In all honesty, how often do you remember a direct web site? You remember the name of it first.
- Make a Custom Header. This isn`t that big of a deal, but you do want your shop to stand out. I actually need to fix mine up to be a bit more unique to the products I sell. You want it to state your name and slogan or something about your shop.
- Post multiple items for sale at a time. If you just have one or two items in your shop the chances are it will be seen a lot less. In fact, a lot of the time people will find your items by browsing through a search and accidentally come across your post. The more you have, the more exposure you get. If someone likes the item they clicked on then it will encourage them to browse through your shop itself.
- Take Quality Photos. I started off just posting pictures. Yes, you can see the item, but if it`s all dark, I can`t see detail then I will loose interest fast. If the same item is in a bright light area where I can see the details the chances are I`ll be more interested in it for purchase since I can get a clear idea of what the item is. If you notice some of your photos aren`t where you think they should be or attractive - retake them!
- Join groups on Etsy. Most groups allow promotions of various sorts. Join those groups that you`re interested and promote yourself! Be careful not to spam, but this will also gain more views.
- Be very descriptive in your title. When posting an item for sale don`t just name it "Water Bottle". Use terms describing (accurately of course). So instead of a simple term "Water Bottle" you may call it "Vintage Antique Blue Cracked Water Bottle". Even if it doesn`t sound like it makes sense, the thing is the search will pick up on those descriptive terms which gives you better search results!
- Use All your item tags. When you`re being allowed to put in 13 keywords that describe your item, use up all those terms. Read your description. How did you describe your item? For the water bottle example you may use the terms: vintage, antique, bottle, kitchenware, utensils, blue, cracked, old, unique, water, gift, H2O, birthday or something along those lines. That`s just an example. Pull terms from the items description.
- Don`t Over Price. This happens a lot. I try to charge the cost of materials + some for my labor. But if it only took a few minutes to make don`t charge an arm and a leg unless the materials themselves were costly. High prices drive potential buyers away - especially in this economy.
- Make Treasuries. Board? Make some treasuries featuring items you like off Etsy. Not only will you be entertaining yourself, but those people you added their items to your list will get a notification in their Etsy feed about being put in a treasury that YOU made. This means they will notice your shop. Not everyone will look at your shop, but some will. Again, this gains exposure.
- Promote Your Shop. Don`t just make a shop and sit back. Promote it in email signatures or forums you belong to. Find free advertising sites. The more you promote the more you will be seen which means more possible sales.
- Use an Attractive Avatar Image. If you want to be noticeable use an avatar image that represents you and your shop that stands out. Don`t be like everyone else - get noticed. An avatar that`s noticeable will probably gain more shop views than one thats just plain and boring - or none at all.
Do you have any tips on being successful on Etsy? I`d love to hear them!