Oak Brook, IL (RestaurantNews.com
today announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafÃ© coffee.
From Sept. 16 through 29, guests can get a free small McCafÃ© coffee during breakfast hours at participating McDonaldâ€™s restaurants across the country. This event builds on McDonaldâ€™s first-ever Free Coffee Event launched in March, when the company gave away millions of cups of free coffee during the two-week period.
â€œWe know our guests are busy, especially during the morning, and a free cup of coffee goes a long way in helping get their days started,â€ said Greg Watson, senior vice president, McDonaldâ€™s US Menu Innovation. â€œThatâ€™s why we want to treat customers once again so they can taste for themselves just how great their mornings can be with a cup of McCafÃ© coffee and freshly made breakfast.â€
To celebrate two additional weeks of free coffee, McDonaldâ€™s is calling on people across the nation to â€œsip and tellâ€ their embarrassing pre-coffee moments on social media with@McCafe
using the hashtag #SipandTell. Select social media fans with morning mishap stories like missing the last train to work on Monday or leaving the house with mismatched shoes will be surprised by @McCafe with custom gifts and experiences to help start their morning off right.
McDonaldâ€™s first launched its McCafÃ© line in the U.S. in 2009. The collection included McCafÃ© signature blend coffee and quickly expanded to include iced coffees, espresso-based drinks, such as lattes and mochas, blended-ice beverages including smoothies and frappes as well as limited-time seasonal offerings. This holiday season, customers can again enjoy the White Chocolate Mocha, in addition to the new White Chocolate Latte and Hot Chocolate, for a limited-time.
McCafÃ© fans will soon be able to enjoy their coffee whenever they want, including at home. McDonaldâ€™s recently announced
a collaboration with Kraft Foods Group, Inc. to offer a variety of McCafÃ© ground, whole bean and single cup coffees in grocery stores and other retailers nationwide starting in early 2015.