BabyBin is a subscription service for mothers that provides new parents with a curated selection of products for their child every month. To expand their footprint in the market, they came to us with the idea of a guided baby registry for expecting parents. This guided baby registry was a 2 year list of all the essential baby items, delivered to parents as they need them. Rather than ordering everything at the time of the shower, parents would receive products when they needed them. BabyBin hoped that it would help cut through the noise in this crowded market and make shopping decisions easier in the already overwhelming process of adapting to motherhood.

The Cost: $33/month with free shipping, with discounts available for longer-term commitments

The Products: Age-appropriate baby items including clothing, essentials, toys, gear, and must-haves.

Ships to: U.S.

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