The genesis for the project came when Cai Dixon noticed her young daughter was more willing to try new fruits and vegetables when she saw another child eating them. Bella liked to copy. Dixon wondered if the experience had to be live, or if a video of children eating fruits and vegetables would also work? â€œIt did, and not just with Bella,â€ recalls Dixon. And so a concept was born: Find children who LOVE to eat fruits and veggies, film them eating them â€“ and make the video available to parents. Itâ€™s that simple. Says Dixon, â€œI never would have expected my child to eat raw broccoli â€“ but she demanded it as soon as she saw another child eating it on TV. Now it is one of her favorite vegetables.â€ For parents, the DVD also features an interview with renowned pediatrician Dr. Jay Gordon, MD, FAAP, author of Good Food Today, Great Kids Tomorrow. He talks about childhood overweight and obesity, suggests ways that parents can get their children to make healthier food choices, and explains why Copy-Kids is such a powerful idea, noting "That`s just the way kids are, they love to copy other kids."